How it Works - Phase 1
Select and evaluate high-potential scalable brands that, after the analysis*, qualifies as a high potential, dynamic brand to roll out in the lucrative foreign market.
Our multi-stage evaluation process involves researching the brand's local market to understand its current drivers and systems, verifying target customer demographics and understanding point-of-sale data. Our management team relies on analytics to carefully assess the opportunity.
Once the Brand is selected, a small number of outlets (2-4) are opened in a selected region in the Destination Market to test the concept and “tweak” it for local taste and requirement.
The outlets are tested for 24 months, during which Feasibility Studies, Information Memorandi, and if necessary, a Prospectus is produced.
The raising of capital for the next phase is completed.
* The Intredev team uses its experience and other cooperative consultancies to analyse data and critical components to ensure that the brand has a strong likelihood of success in the Destination marketplace
How it Works - Phase 2
With the necessary capital, a fully operational hub is established.
This method emulates the systems used by the largest MNCs such as McDonald's, Starbucks, Yum Brands, and The Body Shop which contributed to their global success.
Hubs are cost-effective and vastly increase the probability of success, reducing all risks.
The Hub and Spoke Model
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